Abstract：Audiovisual narration is an important way to achieve widespread dissemination and effective identification of ideology. Compared to written discourse, audiovisual media has stronger narrative advantages and dissemination efficiency and is an important carrier of the Party’s ideology. The audio-visual narrative of the CPC’s ideology refers to the process of using the narrative advantages of audio-visual media to effectively spread the party’s ideology and build the Chinese discourse and narrative system. As typical media for the audio-visual narrative of the Party’s ideology, party newspapers, art magazines, folk songs and operas, slogans and murals, and film and television images have played an important role in the century-long dissemination practice of the Party’s ideology. In terms of practical mechanism, audio-visual narrative media needs to go through the logical path of “subject empowerment-symbol operation-daily consumption-internalization identification”, gradually realizing the ideological identification of the Party. Based on the advanced analysis of “media generation--historical logic-practical mechanism”, it can be recognized that systematic and abstract ideologies can be subtly integrated into people’s daily lives through perceptual and concrete audio-visual media, and achieve ideological identity through repeated operations. The audio-visual narrative of the Party’s ideology in the new era should focus on two aspects: positive construction and reverse resistance, promoting and achieving the tangible, sensory, and effective dissemination of mainstream ideology through visible, audible, and tactile symbolic forms.
罗红杰. 党的意识形态视听叙事的介质生成、历史逻辑与实践机理[J]. 《深圳大学学报》（人文社科版）, 2023, 40(5): 117-125.
LUO Hong-jie. The Media Generation, Historical Logic, and Practical Mechanism of the Audiovisual Narrative of the CPC’s Ideology. , 2023, 40(5): 117-125.
2023, Vol. 40 
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