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| The Connotation, Generative Mechanism, and Value Construction of the Aura in Digital-Intelligent Art |
| CHEN Geng, YAN Rui-cheng |
| National Institute of Cultural Development, Wuhan University, Wuhan, Hubei 430072 |
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Abstract The widespread application of digital information technology and artificial intelligence has profoundly transformed the traditional ecology of the arts, giving rise to the emergence and rapid development of digital-intelligent art. The aura of digital-intelligent art emerges from the unique technological, creative, and experiential dimensions as well as distinct cultural value orientations manifested in human-machine collaborative creation, virtual space presentation, and interactive experiences. It embodies an experiential value centered on interactivity, participation, and perceptibility, which fundamentally differs from traditional cult value and exhibition value. This unique aura and its value characteristics stem from transformations in its generative mechanism under the empowerment of digital-intelligent technologies——namely, intelligentized encoding, virtualized presentation, and interactive decoding. In response to the irreversible trend of technological empowerment in artistic creation, the value construction of digital-intelligent aura must be grounded in the creative subjectivity of the artist, supported by blockchain technologies to ensure legitimacy, realized through data anthropomorphism to embody intelligent aesthetics, enhanced by virtual reality to create immersive experiential environments, and regulated by ethical norms to address potential value-related risks. Within the contemporary context where digital civilization is reshaping the ontological paradigm of art, the aura of digital-intelligent art not only constitutes a core proposition of techno-aesthetics, but also represents a key issue in the construction of cultural subjectivity in the digital-intelligent era.
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Received: 23 May 2025
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