激活社会普遍创造力：我国阅读产业数智化转型的大众文化实践逻辑与路径

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Abstract In the context of the intersection of the “Reading for All” national strategy and advances in digital-intelligence technologies, the traditional publishing industry is undergoing a profound paradigm shift. Grounded in the theory of “innovative human capital” from humanistic economics, this study reveals that the emergence and operation of the reading industry follow a spiral mechanism of “elite guidance, public engagement, and ecosystem feedback”. At the elite level, three types of innovative human capital—entrepreneurs, science-and-technology professionals, and public administrators—synergistically drive the paradigm shift of the traditional book trade toward a contemporary reading industry centered on “ecosystem-based operations”. At the public engagement level, this emerging industrial ecosystem redefines “reading”, activating society's broad-based creativity and propelling the historic transition of readers from passive audiences to active “co-creators of value”. The co-evolution of elite guidance and public engagement fosters “Broad-based Innovative Human Capital” rooted in popular cultural practices, raises the ecosystem's innovative human capital density and strengthens its innovation foundation. Building on this analysis, the paper proposes practical pathways to promote the industry's high-quality development: Deepening the digital and intelligent transformation of the public reading service system to build an inclusive foundation for innovation; Accelerating the deep integration of cutting-edge technology and content innovation by establishing a balanced incentive mechanism; and Reshaping market rules and business models to systematically empower “value co-creators”, thereby closing the loop from “public empowerment” to “value co-creation”. Catalyzed by digital-intelligence technologies, these pathways mobilize and convert society's broad-based creativity into sustained innovation momentum.

Key words： reading industry innovative human capital broad-based creativity reading for all new quality cultural productive forces digital reading

Received: 20 June 2025

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	YAN Shi-zhe

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YAN Shi-zhe. Activating Society's Broad-Based Creativity: The Logic and Pathways of Popular Cultural Practice in the Digital-Intelligence Transformation of China's Reading Industry[J]. , 2025, 42(5): 63-74.

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https://xb.szu.edu.cn/EN/ OR https://xb.szu.edu.cn/EN/Y2025/V42/I5/63

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