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| Influence of TV Industry Structures upon TV Culture: a Comparative Study of the U.S. and China |
| CHANG Jiang |
| School of Journalism and Communication, Renmin University of China, Beijing, 100872 |
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Abstract In light of the theoretical framework of media politics and industry structure, this paper conducts an in-depth discussion of the social causes of the form and content of television culture under given social context. To be specific, based on case analysis and comparative study of the production patterns, circulation patterns, profit-making services, regulations and strategies, and their impact upon the TV culture of the U.S. and China, this paper provides a deep structural interpretation of different forms and changes of TV culture in the two countries, and thus reflects upon the current structure of China’s television industry, and provides suggestion for China’s television culture to move toward more positive routes of value from the perspective of industry innovation.
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Received: 02 October 2015
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2016, Vol. 33 
