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| Industrial Innovation and Culture Games: on the Production of Chinese “High-Concept” TV Programs |
| ZHAN Di |
| Institute for Culture Industry, College of Mass Communications, Shenzhen University, Shenzhen, Guangdong, 518060 |
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Abstract The production of “high-concept” television programs is just getting started in China. With “big input, big production, big promotion and big market” as its operational model, this industry has become a unique cultural landscape with “ritualized” appreciation characteristics in its competition with new media. “High-concept” television programs have gone through the process of format introduction, adaption, and indigenous innovation, and are moving toward format export. However, on the way of industrial innovation, this production model also faces inevitable mistaken understanding and perplexity in reality. The study also points out that Chinese television industry needs not only to be promoted by “high-concept” format with marvelous narration, but also to be enriched and filled with diversified formats.
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Received: 15 October 2015
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2016, Vol. 33 
