Abstract：Abstract: Changing customs and habits is the theme and also a challenge for rural culture revitalization. The proper role of the government in this regard is related to the success or failure of rural culture revitalization and social governance in rural areas. Taking the campaign of changing customs and habits in Liangshan Yi area of Sichuan as an example, we can discuss the leading role of the local government, its misplacement and return to its proper place in the campaign from theory and practice perspective. The tradition that the state plays a leading role in cultural governance provides a theoretical basis for the principal role of the government in the campaign of changing customs and habits, and is an important guarantee for carrying out the campaign smoothly. The misinterpretation of customs caused by the dominant and leading role of the government in cultural governance is the root cause for the misplacement of the government’s role in the campaign of changing customs and habits. Rural culture revitalization should be guided by the concept of “cultural governance” to realize the transformation from cultural management to cultural governance, and to better promote local government to return to its proper role in changing customs and habits through the construction of new multi-subject relationship, the innovation of social governance modes and the awakening of cultural consciousness in cultural changes.
唐钱华. 乡村文化振兴中的移风易俗主题与政府角色转换[J]. 《深圳大学学报》（人文社科版）, 2019, 36(6): 14-22.
TANG Qian-hua. hanging Customs and Habits and Redefining Government Role in Rural Culture Revitalization. , 2019, 36(6): 14-22.
2019, Vol. 36 
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