Abstract：Crowdfunding for public culture refers to an innovation and supply mode of public culture to get together the governments, enterprises, organizations and people to raise money and introduce talents through the Internet. China's public cultural policy orientation, the cultural funding potential accumulated in China's civil society, and the power of the cultural funding gathered on the crowdfunding platforms make the combination of crowdfunding and public cultural construction possible. The design of China's public cultural crowdfunding system mainly includes operation principles, operation modes and implementation approaches. We need to adhere to public principles, regional principles and public participation principles when designing the system. The operation modes mainly include gathering projects through platforms, creating platforms with projects, and integrating fundraising with talent introduction. The implementation approaches mainly include establishing crowdfunding platforms, developing regulatory mechanisms, enhancing the credibility of the platform, and constructing feedback mechanisms, balance treatment mechanisms, and risk-circumvention mechanisms.
黄玉蓉. 中国公共文化众筹的制度设计思考[J]. 《深圳大学学报》（人文社科版）, 2017, 34(3): 55-61.
HUANG Yu-rong. Reflections on the Establishment of China's Public Cultural Crowdfunding System. , 2017, 34(3): 55-61.
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2017, Vol. 34 
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