Abstract：Although Australia and China have very different political, economic systems and cultural traditions, Chinese culture is seeking ways to go global while Australia is becoming increasingly Asian. After entering digital era, the two countries have extensive interaction in cultural industries such as cultural innovation (mostly in film and TV industry) and technology (mostly in digital startups). In cultural innovation, China and Australia have creative output and interaction in films and on television. With traditional media and cultural forms turning into digital service, the two countries can use social media analysis to assess the relative success and failure of media investment. In the field of digital technology, the Australian government and entrepreneurs realize Chinese government supports the digital revolution happening in China and embraces the innovation of science and technology. More and more digital start-ups in Australia begin turning to Chinese market for development. The integration of culture and technology provides more opportunities for Chinese culture to go global, while in Australia, people get in touch with Chinese culture through online platforms, and Chinese in Australia have played an important role as a bridge between the two cultures.
作者简介: 金迈克 （Michael Keane）,澳大利亚科廷大学文化与科技研究中心教授,数字中国实验室（Digital China Lab）项目主任,主要从事中国数字转型、东亚文化和媒体政策、东亚创意产业及文化出口策略等研究。
引用本文:
（澳大利亚）金迈克（MichaelKeane）. 数字创意时代中澳文化产业“走出去”的问题与路径[J]. 《深圳大学学报》（人文社科版）, 2018, 35(3): 43-50.
Michael Keane. The Problems and Paths of “Go Out” in Cultural Industries between China and Australia in Digital Creative Era. , 2018, 35(3): 43-50.
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2018, Vol. 35 
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