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| On the Operation Mode and Profit-making Approaches of Euramerican Video Websites |
| QIN Zong-cai1, LIU Li2 |
1. Business College, Nanjing University, Nanjing, Jiangsu, 210093;
2. Wanjing College, Anhui Normal University, Wuhu, Anhui, 241008 |
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Abstract In media convergence era, with strong technology, platforms and user advantage, video websites have been continuously opening up commercial blue sea. Video websites developed earlier and more quickly in Euramerican developed?countries. Some main stream websites have mature operation modes, taking lead in the world and enjoying dominant market shares. The Euramerican main stream websites have their own advantages in value proposition, target users, distribution channels, core competence, and partners. The core competitiveness based on their own advantages determines the operation modes and profit-making approaches of individual video websites. In general, the operation modes of Euramerican video websites are classified into UGC, Hulu, combiation of Internet and TV stations, P2P, and interactive social video service mode and so on. The profit-making approaches can roughly be classified into copyright industry chain development, advertising service, paid service, and video e-commerce and so forth. The experience of Euramerican video websites will offer reference for the development of China’s video websites industry.
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Received: 13 May 2015
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2016, Vol. 33 
