新大众文艺的生成逻辑、潜在风险与协同治理

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Abstract In the era of digital intelligence, technologies such as Mobile Internet and artificial intelligence have profoundly changed the ecology of literary and artistic development. New mass literary and artistic formats such as AI short videos and mini-dramas have risen rapidly, and the cultural production model has also shifted to a new form of deep public participation. The vigorous development of new mass literature and art is the result of the triple logic of technology, market and society: the innovation of technology constantly lowers the threshold of creation and reshapes the communication system; the market mechanism transforms public expression into a large-scale platform industry; the social level stems from the public’s general demand for“participatory culture” experience and emotional value resonance. As a result, the new mass literature and art presents the characteristics of digitalization of production, popularization of creators, and coexistence of “decentralization and re-centralization ” of communication paths. The innovation ability of the whole people’s literature and art is stimulated, and the value innovation and efficient communication are realized. However, there may be hidden worries behind the traffic boom. Platform content distribution rules can easily lead to imbalances in information distribution, inducing potential risks such as content homogenization, aesthetic degradation and value yaw. The development of new popular literature and art should build a collaborative governance framework covering institutional governance, platform governance, cultural governance and subject governance: at the institutional level, the bottom line should be drawn and innovation should be encouraged. At the platform level, the responsibility of algorithm to be good and benefit sharing should be implemented. At the cultural level, the value orientation and good ecological conservation should be clarified. At the subject level, the creator’s quality and behavior norms should be improved. Through multi-party coordination, we can fully stimulate the vitality of literary and artistic creation while sticking to the bottom line, so as to promote the new mass literature and art to the road of high-quality development, and truly become the deep power to nourish people’s hearts and gather consensus.

Key words： the era of digital intelligence new mass literature and art generation logic collaborative governance digital cultural ecology

Received: 15 June 2026

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	Articles by authors
	ZHAN Shao-wen
	SUN Jia-yi
	LIU Yan-jun

Cite this article:

ZHAN Shao-wen,SUN Jia-yi,LIU Yan-jun. The Generation Logic, Potential Risks and Collaborative Governance of New Mass Literature and Art[J]. , 2026, 43(4): 48-59.

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https://xb.szu.edu.cn/EN/ OR https://xb.szu.edu.cn/EN/Y2026/V43/I4/48

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