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| Platformized Production: The Operational Mechanism and Logical Path of Supply and Demand Matching in Community Services |
| HAN Rui-bo, PENG Juan |
| School of Politics and International Studies, Central China Normal University, Wuhan, Hubei, 430079 |
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Abstract Regarding the issue of how information technology can improve the matching of supply and demand of community services, existing research has conducted extensive discussions from the perspectives of technology embedding and application, technology functions and risks, etc. However, empirical analysis and in-depth demonstration based on the specific context of community services still need to be enriched. A case study based on the innovative practice of a village-to-residence community smart service platform found that the community introduced the concept of platform governance into the community service field. Using platform technology to effectively integrate information, actions and interest elements within the community, using digital collaboration and information exchange to promote the precise allocation of service resources oriented to residents’ needs, using interface governance and agile actions to standardize the community service production process and promote efficient interaction between supply and demand entities, using scene correlation and interest adjustment to promote the mutual cooperation of online and offline service scenarios, reshaping the strong interest connection between supply and demand entities, thus creating a platform-based production mechanism that matches the supply and demand of community services. This mechanism pays equal attention to both service supply and demand sides, effectively breaking the relationship barrier between the two in the community space, which divides the service into “front end” and “back end”. This enables the demand side to be active throughout the supply of community services through channels such as resource acquisition, process setting, and supervision feedback. The supplier’s action process also becomes clearer and more transparent through high-frequency interactions with the demand side. The operation of the platform-based production mechanism vividly reflects the logic of matching community service supply and demand in shaping social structure, constructing institutional mechanisms, and achieving technological empowerment.
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Received: 26 August 2023
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2023, Vol. 40 
