“智能+”时代的现代文化产业体系：挑战与重塑

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Abstract With the wide use of intelligent technology, the “intelligent+” technology has made radical changes in many traditional fields, becoming an important driving force for a new round of technological and industrial revolution. The deep integration of intelligent technology and cultural industry in the “intelligent +” era promotes the adjustment and upgrade of the internal structure of China’s current cultural industry, and gives rise to new models and formats of cultural industry. However, the modern cultural industry system in the “intelligent +” era is confronted with challenges and crises. In terms of supply, the low-end production capacity is not compatible with the large-scale personalized intelligent manufacture models in cultural industry. In terms of circulation, block segmentation is not compatible with the highly open and intelligence-driven connectivity. In terms of consumption, the data value is not compatible with the consumer’s identity in the intelligence era in which he identifies with the products in cultural consumption. In terms of technology, the innovation ability is not compatible with the new technology system dominated by algorithm in cultural industry. In terms of value chain, the low and middle-end ecology is not compatible with China’s aspiration to be a major power in cultural industry. Given the current situation, we should focus on the structure reform of cultural industry from the supply side, realize the intelligent interconnection of cultural elements, make full use of the consumption data to meet individual needs, further integrate intelligence technology and cultural industry, prompt China’s cultural industry to rise to the top in the world, and keep improving the modern cultural industry system in the “intelligence+” era in the process of structural optimization and innovation.

Key words： "intelligence +"era modern cultural industry system artificial intelligence new format of cultural industry system improvement progress roadmap

Received: 20 March 2021

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G124

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	XIE Xue-fang
	LEI Wen-xuan

Cite this article:

XIE Xue-fang,LEI Wen-xuan. Challenges and Remodeling of Modern Cultural Industry System in the “Intelligence +” Era[J]. , 2021, 38(4): 56-66.

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https://xb.szu.edu.cn/EN/ OR https://xb.szu.edu.cn/EN/Y2021/V38/I4/56

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