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| Ecological Upgrading of Characteristic Cultural Industry in Rural China: from the Perspective of Supply Side |
| SHAO Ming-hua |
| College of History and Culture of Shandong University/Institute of Cultural Industries of Shandong University, Jinan, Shandong, 250100 |
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Abstract The characteristic cultural industry is of essential importance to the economic development in rural China. The development of characteristic cultural industries in rural areas is an important way to accelerate the adjustment of rural industrial structure and realize the high-quality development of rural economy. For a long time, the cultural economy in rural China has not drawn a lot of attention. The characteristic cultural industry in rural China is still confronted with lack of systematic supply at the ecological level, such as the imperfect ecological management of the government, unreasonable allocation of industrial factor markets, insufficient development of industrial organizations, poor cultural market, and destructive development of cultural resources. We can propose constructive solutions to promote the ecological upgrading of the rural characteristic cultural industries from the perspective of the supply side: attach more importance to the supply of administration of the cultural industry and promote the upgrading of government ecological management; promote the supply of market-oriented factor allocation system and mechanism to achieve ecological upgrading of cultural industries; increase the supply of characteristic cultural industry clusters and promote the ecological upgrading of industrial organizations; innovate the supply of new forms of rural culture and promote the ecological upgrading of product structures; coordinate the development of international and domestic markets and accelerate the ecological upgrading of the cultural consumer market. The upgrade plan provides a reference for rural China to realize ecological and sustainable development in cultural economy.
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Received: 02 February 2020
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2020, Vol. 37 
