消费品文化赋能的模式与优化路径

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Abstract The cultural empowerment of consumer goods is to embed cultural elements into consumer goods in the production process to make them acquire cultural attributes, have "cultural characteristics" and form cultural values, so as to enable consumers to have cultural experience in consumption process and meet their cultural needs. The cultural empowerment of consumer goods has become an important feature of the production and development of consumer goods at home and abroad. At present, cultural empowerment of consumer goods has two modes of cultural empowerment and cultural IP empowerment, and the latter has three types of empowerment: external cultural IP authorizing the production of consumer goods, the cultural IP owned by the enterprise itself empowering the production of its own consumer goods and the derivate products of cultural IP empowering consumer goods. It is hopeful to promote and optimize the cultural empowerment of China's consumer goods by upgrading the industrial level of the cultural empowered consumer goods, expanding and optimizing the cultural content empowered in consumer goods, continuing to promote the growth of people's cultural needs, ensuring the quality of consumer goods, and cultivating and increasing cultural creative talents.

Key words： consumer goods cultural empowerment cultural production cultural IP cultural needs

Received: 25 November 2019

PACS:

G124

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	ZI Shu-rong

Cite this article:

ZI Shu-rong. Mode and Optimal Approaches for Cultural Empowerment of Consumer Goods[J]. , 2020, 37(3): 44-50.

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https://xb.szu.edu.cn/EN/ OR https://xb.szu.edu.cn/EN/Y2020/V37/I3/44