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| Problems with China’s “Internet +” Art Platforms and Ways of Enhancing Their Competitiveness |
| LI Yu-qin |
| College of Radio, Film and Television, Liaoning University, Shenyang, Niaoning, 110136 |
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Abstract The deep integration of culture and art and “Internet +” has spawned the “Internet +” art platforms. This platform economy supported by technology and based on transactions of massive creative products has disrupted the traditional forms of art transactions and given birth to new models of platform economy, which requires the art platform economy to diversify cooperation in production mode, realize reasonable and unified marketing, people-oriented service and demand-driven consumption. However, there are still many problems with China’s art enterprises such as lack of investment, low competitiveness of production factors, low market competitiveness due to disparity in regional development despite development of the overall market, low competitiveness of related industries such as the underdeveloped galleries and the chaotic auction market (some artists bypass the primary market and put their products directly on the auction market), and low competitiveness of enterprises such as lack of innovation of their structures, strategies and cultures. Using Potter's Diamond Model theory to analyze the cases of Artron Art Network and Artxun Art Network, we can build a competitive model of the “Internet +” art platforms from the five perspectives of government, enterprise, technology, creativity and media. Starting from the aspects of industrial competitiveness, serving competitive ness, policy competitiveness and cultural innovation competitiveness, we will seek a competitive strategy suitable for the survival of Chinese art platform enterprises, thereby enhancing China’s domestic competition enthusiasm and international competitiveness.
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Received: 20 May 2018
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2018, Vol. 35 
