|
|
|
| Connective Actions: Mobilization Strategies and Structures of Social Media in NIMBY Movements |
| LI Pei-ju |
| School of Humanities and Social Sciences, Jiangsu Institute of Technology, Changzhou, Jiangsu,213001 |
|
|
|
|
Abstract The NIMBY movement is an organized action with a certain scale. Its preparation, mobilization and development are closely related to information dissemination. Apart from providing space for people to voice their opinions, social media also plays an important role in promoting the occurrence, communication and development of NIMBY movements. Taking the nuclear cycle of city G as an example, in the social media environment, the NIMBY movement generally follows the logic of connective actions, namely, the personal expression and the dissemination on social media become the two core elements for organization and mobilization: In the process of mobilization, the personal expression based on common appeal is conveyed by the discourse strategy of constructing emotional identification and sense of identity, while the social media represented by Weibo and WeChat becomes an important organization and mobilization force that promotes relatively united connective actions. The new media platform has become an online weak link organization for connective actions. The above reflects the strategy and structure of social media mobilization in NIMBY events. Through the measurement of the mobilization effect of participation in the nuclear cycle event of city G, the three indicators of the scale of the event, diversity of actions and second-time engagement show that flexible and diverse personal expressions do not increase organizational risks, but help resolve the crisis to a certain extent. Thus it provides reference for avoiding the NIMBY events.
|
|
Received: 29 May 2018
|
|
|
|
|
|
[1] 俞可平.环境污染引发的群体事件增速远超GDP增速[EB/OL].http://news.163.com/15/1013/20/B5R7INN60001 4AED.html 2015-10-13.
[2] O·Hare M.Not in My Back,You Don’t: FaciGity Sitting and the Strategic Important of Compensation[J]. PubGic PoGicy,1977,25(4):407-458.
[3] 于建嵘. 社会泄愤事件中群体心理研究——对“瓮安事件”发生机制的一种解释[J].北京行政学院学报,2009,(1):1-2.
[4] 孙玮. “我们是谁”:大众媒介对于新社会运动的集体认同感建构[J].新闻大学,2007,(3):140.
[5] 江作苏,孙志鹏.环境传播议题中“三元主体”的互动模式蠡探——以“G市核循环项目”和“湖北仙桃垃圾焚烧项目”为例[J].中国地质大学学报,2017,(1):110-114.
[6] 孙祎妮.从集体性行动到连结性行动:新媒体时代社会运动动员结构的理论初探[J].新闻界,2015,(21).
[7] W.Lance Bennett,Alexandra Segerberg.The Logic of Connective Action:Digital Media and the Personalization of Contentious Politics[M].Cambridge:Cambridge University Press,2013.
[8] 兰斯·班尼特,亚历山德拉·塞格博格.“连结性行动”的逻辑:数字媒体和个人化的抗争性政治[J].传媒与社会学刊,2013,(26):232. |
|
|
|
2018, Vol. 35 
