社交媒体网络情感传染及线索影响机制的实证分析

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Abstract Emotional contagion refers to the process in which people become more similar to others in emotional expression after being exposed to other people's emotional expression.This is quite common in social media.Based on the characteristics of the network platform,the mechanism of emotional contagion,the clue research approaches,and information cascades theory,the author of this paper chooses 2955 posts and 136140 comments on the housing price issue in the online community “Home in Shenzhen”,using emotional analysis to study various kinds of visible clues on social media.The findings are as follows.First,there is heavy presence of emotional contagion on the network.Secondly,online emotions can,to a large extent,be manipulated.Emotional outburst and contagion are closely related to the attributes of topics,influence of opinion leaders,and user participation.Third,all kinds of visible clues (content and non-content) in online communities are important factors affecting other netizens'participation and emotional polarity expression.Social media is prone to polarization of online emotions and consensus of dominant emotion.The research results theoretically expand the interpretation scope of the network clue path research,help people deeply understand the network emotion contagion is not an unconscious but conscious participation process,and provide theoretic basis for relevant network regulatory authorities to properly handle the network emotion and contagion.

Key words： emotional contagion sentimental contagion social media network clues emotional analysis transmission mechanism emotional polarization

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G206.2

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	YANG Guang

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YANG Guang. Empirical Analysis of Emotional Contagion and Influence Mechanism of Clues on Social Media[J]. , 2020, 37(6): 115-126.

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https://xb.szu.edu.cn/EN/ OR https://xb.szu.edu.cn/EN/Y2020/V37/I6/115

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