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| Behaviors and Habits of News Clients Users on the Basis of Technology Acceptance Model |
| KUANG Wen-bo, JIA Yi-dan |
| College of Journalism, Renmin University of China, Beijing, 100872 |
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Abstract In recent years, with the rapid development and wide spread of the smart terminals of cell phones, both the Apple system and the mobile client system of Android have found favor among users and consumers. Users make intensive use of news clients and have huge demand for them. On the basis of the technology acceptance model put forward by Davis in 1986, with the users and consumers of news Apps as subjects for study, this paper attempts to probe into the characteristics of the users’ behaviors and habits and the influence factors. The findings show that the perceived usefulness and perceived ease of use of mobile clients are the most important premise for users to accept and use them. Moreover, pressure from social life and demand also have significant impact upon users’ habits, which means that in developing news clients great attention should be paid to users’ humanized experience and sense of belonging.
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Received: 18 October 2017
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2018, Vol. 35 
