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| Challenge and reconstruct:How to enhance “shaping power” of the main stream ideology journalism in the New Media Era? |
| LIU Wen-hui |
| College of Journalism and Communication, Huaqiao University, Xiamen, Fujian, 361021 |
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Abstract New online media redefine human concept of time and space, and subvert the established order of journalism and communication. Once highly efficient main stream ideology journalism has to face its weakening “shaping force”. It is not only surrounded by clamorous diverse ideology, but also encounters a race for power conspired by traditional media and new media. The once “main stream consensus” built upon the monopoly of opinion market by the main stream ideology journalism encounters the crisis of “social consensus”. However, for the audience who have changed from “the silent majority” to “a clamorous crowd”, to enhance its “shaping power”, the main stream ideology journalism needs to not only focus on the methodological adaptation of the dimension of journalism and communication, but also focus on the sociological construction of political dimension and the innovation of ideological discourse. We need to take the former for “practical application” while the latter as “basis”. Only with the integration of both can the main stream ideology journalism break through diverse ideology and recapture audience and reconstruct the new scenario of media power.
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Received: 18 November 2017
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2018, Vol. 35 
