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| The Impact of Internet Crowd-funding on the Development of Chinese Music Industry |
| HUANG Yong-lin, ZHU Ya-yang |
| National Research Center of Cultural Industry, Central China Normal University, Wuhan, Hubei, 430079 |
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Abstract With rapid development of Internet technology, we have witnessed the radical changes from Web 1.0 era to Web 2.0, which enables users to generate content and interact with web pages online. Thus crowd-funding emerges. Different from traditional financing model, crowd-funding is an outcome of development in fundraising business activities under an Internet context. Crowd-funding provides a new school of thoughts in terms of financing model for cultural industry, organically combining cultural industry with the development of Internet. This paper introduces and explains the concept of crowd-funding by analyzing some overseas classic crowd-funding cases. Besides, it takes music crowd-funding as the research subject. Based on a developed music crowd-funding website called Musikid, it analyses the profound impact of crowd-funding model upon audience (fans), musicians and the music industry, etc.. Meanwhile, it makes comparison with some mature foreign music crowd-funding models, and takes a deeper look into the localization of Chinese music crowd-funding. Finally, the paper makes prospects on the development of music crowd funding.
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Received: 12 June 2015
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2016, Vol. 33 
