数字经济与体育产业供需结构适配：理论逻辑与实证检验

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摘要当前中国体育产业面临着供需结构失衡问题,数字经济的快速发展有助于提高体育供给质量,激发体育消费热情,促进体育产业供需结构适配。通过构建体育产业供需结构适配指标体系,基于2013-2024年中国31个省份的面板数据,系统考察数字经济影响体育产业供需结构适配的效应、机制及异质性表现,研究发现：数字经济对体育产业供需结构适配具有显著促进作用;体育产业结构升级和市场机制完善是数字经济促进体育产业供需结构适配的作用机制;基于供需维度,数字经济对体育产业供给的促进作用更加显著;基于地区城镇化水平和体育产业发展水平维度,数字经济对体育产业供需结构适配的促进作用显著存在于城镇化水平较高或体育产业发展水平较高地区。地方政府为促进体育产业供需结构适配,应深入推进“数据要素×体育”行动,加快体育产业数字化、智能化转型,激发消费者对“数据要素×体育”的消费需求,探索智能化、定制化、体验式体育消费新模式,因地制宜发展“数据要素×体育”新业态,纾解体育产业供需结构失衡。

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	谷晨旭
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关键词 ：数字经济, 体育产业, 供需结构适配, 体育产业结构升级, 市场机制完善

Abstract：China’s sports industry faces the imbalance of supply and demand structure currently. The rapid development of the digital economy helps improve the quality of sports supply and stimulate enthusiasm in the sports market, so it promotes the supply and demand structure adaptation of the sports industry. By constructing an index system for the supply and demand structure adaptation of the sports industry, this paper systematically examines the effects, mechanisms and heterogeneous manifestations of the digital economy’s impact on the supply and demand structure adaptation of the sports industry, based on panel data from 31 provinces in China from 2013 to 2024. Research has found that the digital economy significantly promotes the supply and demand structure adaptation of the sports industry. The upgrading of the sports industry structure and the improvement of market mechanisms are the mechanisms underlying this relationship. Based on the dimensions of supply and demand, the promoting effect of the digital economy on the supply of the sports industry is more significant. Based on the dimensions of regional urbanization level and sports industry development level, the promoting effect is more significant in regions with higher levels of urbanization or sports industry development. To promote the supply and demand structure adaptation of the sports industry, local governments should further advance the “data element × sports” initiative and accelerate the digital and intelligent transformation of the sports industry. They should stimulate consumer demand for “data element × sports” and explore new modes of intelligent, customized, and experiential sports consumption. Additionally, local governments should develop new business models of “data element × sports” tailored to local conditions to alleviate the imbalance in the supply and demand structure of the sports industry.

Key words： digital economy sports industry matching supply and demand structure upgrading the structure of the sports industry improvement of the market mechanisms

收稿日期: 2025-11-25

中图分类号:

G80-05

基金资助:山西省社科联重点课题“数字经济赋能内陆资源型地区创新发展的多维效应研究”（SSKLZDKT2025084）

作者简介: 谷晨旭,山西财经大学体育学院讲师,数字经济研究中心助理研究员,主要从事数字经济与体育产业研究;刘军,经济学博士,山西财经大学国际贸易学院教授、博士生导师,主要从事对外开放与产业数字化研究。

引用本文:

谷晨旭, 刘军. 数字经济与体育产业供需结构适配：理论逻辑与实证检验[J]. 《深圳大学学报》（人文社科版）, 2026, 43(2): 69-77. GU Chen-xu, LIU Jun. The Matching of Supply and Demand Structures in the Digital Economy and the Sports Industry: Theoretical Logic and Empirical Testing. , 2026, 43(2): 69-77.

链接本文:

https://xb.szu.edu.cn/CN/ 或 https://xb.szu.edu.cn/CN/Y2026/V43/I2/69

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