On the “Black Hole Effect” from the Perspective of Communication Studies and the Trend of Media Culture
LI Wen-ming1, Lv Fu-yu2
1. College of Media and Design, Wenzhou Business College, Wenzhou, Zhejiang, 325035;
2. College of Economics, Sichuan University of Science and Engineering, Zigong, Sichuan, 643000
Abstract：The influence of media permeates all levels of culture, forming a new social and cultural system—media culture, which has become one of the most noteworthy cultural landscapes and important forms of contemporary culture worldwide. Reflecting on media culture from the perspective of communication studies, we find that media culture researches have shifted their focus from mass communication to minority communication or focus communication. Media culture is diversified and inclusive with players from traditional mass media institutions, network and new media, government media and we-media. In social life, media, like a “black hole”, absorbs various cultural elements and constantly integrates various cultural phenomena, resulting in significant media “black hole effect”. At present, the “black hole effect” of media is mainly embodied in the hot-spot effect of new media, the fusion effect of intermediality, the polarization effect of dissipating users' opinions, the phagocytic effect of media entertainment, the “hollow-in-the-center” effect of superficial cultural prosperity and the reflective effect of “time-travel” culture. The “black hole effect” has profound impact on the direction of media culture. Media culture is showing the trend of moving from media integration to cultural integration, from optimizing public opinion guidance to implementing cultural guidance, from enhancing the credibility of mass media to that of we-media.
李文明, 吕福玉. 传播学视野中的“黑洞效应”及媒介文化走向[J]. 《深圳大学学报》（人文社科版）, 2021, 38(2): 130-141.
LI Wen-ming, Lv Fu-yu. On the “Black Hole Effect” from the Perspective of Communication Studies and the Trend of Media Culture. , 2021, 38(2): 130-141.
2021, Vol. 38 
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