Abstract：As the core element of classical rhetoric, emotion plays a decisive role in constructing persuasion of political discourse. With the increasing popularity of public discourse studies in recent years, focus is of increasing significance on specific emotional elements and its political orientation and relevance, along which a specific study cannot be ignored that integrates the interfaces of politics, discourse and culture. Taking a cultural pragmatics perspective, with the political undertakings of American President Trump as a case, how the concrete emotional elements are manipulated for the construction and dissemination of political information is analyzed and discussed in the context of historical, cultural and political public discourses, which finally contributes to a valid construction of political leaders’ leadership as a typical case. It is found that Trump’s output of public discourse refers to macro-(state), meso-(family) and micro- (individual) levels with the help of “FEAR” of American cultural system, which is conducive for an active construction of a fear-driven public discourse output mode while obtaining cultural identification and political empathy from ordinary American civilians. These findings are of a certain values for understanding the cultural attributes and political nature of contemporary political leaders’ discourse in public space. At the same time, it also suggests that the construction and improvement of political leadership need to transform from “stock” to “increment”, during which the cultural attributes of public discourse and the characteristics of cultural self-transcendence cannot afford to be ignored.
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2019, Vol. 36 
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