数字社交媒体与文化创意产业

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摘要近年来,以社交媒体为代表的数字媒体技术对文化创意产业的商业模式产生了多方面的影响。然而,关于社交媒体和文化创意产业这两个领域的讨论却依然鲜有交集。创意产业与社交媒体是密友还是远亲?通过文化与创意产业的学术与政策讨论,通过三个场景来分析文化创意产业中的社交媒体,研究发现,数字社交媒体一方面放大了传统文化创意产业的市场触达和影响力,而社交媒体平台亦借助传统媒体行业逐渐形成一种新的商业模式。同时,数字社交媒体技术正在挑战着传统的媒体产业商业模式,促使传统媒体改变基于知识产权和专利所建立起来的商业模式。最后,计算机算法为媒体内容生产提供了一套新的方法。这种基于用户偏好和评价所形成的文化产品内容生产方式在未来将会有更大的影响力。

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	（澳大利亚）TerryFlew

关键词 ：社交媒体, 数字媒体, 文化产品内容, 文化产业商业模式, 文化创意产业

Abstract：Digital social media technologies have significantly influenced cultural creative industries in recent years. However, the debates in these two areas often go parallel. To fill this blank, this paper has analyzed the impacts of digital social media technologies on creative cultural industries in three scenarios and concluded three findings. First, digital social media act as an amplifier to expand the market and influence of traditional media industry while the former also rely upon the latter to build a new business model. Second, digital social media have undermined the traditional business model of cultural creative industries, which is established on the basis of intellectual property. Third, by analyzing the comments and preferences of consumers, computational algorithm is potential to provide a new approach for cultural content production.

Key words： social media digital media cultural product content business models of cultural industries cultural creative industries

收稿日期: 2017-11-16

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作者简介: Terry Flew,澳大利亚昆士兰科技大学创意产业学院媒体研究与传播学教授,主要从事全球文化贸易、数字平台管理研究。

引用本文:

（澳大利亚）TerryFlew. 数字社交媒体与文化创意产业[J]. 《深圳大学学报》（人文社科版）, 2018, 35(1): 64-71. Terry Flew. Digital Social Media and Cultural Creative Industries. , 2018, 35(1): 64-71.

链接本文:

https://xb.szu.edu.cn/CN/ 或 https://xb.szu.edu.cn/CN/Y2018/V35/I1/64

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