文化创意产业化融合的路径、障碍与对策

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摘要数字创意时代,文化创意产业化融合向深度和广度扩展。数字创意产业正通过技术创新来突破文化创新的科技瓶颈,通过集成创新来推动文化与科技的无缝链接和高度融合,通过产品创新来创造文化品牌并强化文化产权。但是,文化创意产业形式多样、种类复杂,不同产业之间的创新要素需要克服需求、能力、制度层面的壁垒,实现文化资源与科技创新耦合式发展。因此,文化创意产业化需要与农业、制造业、信息服务业以及大众消费进行融合,走文创农业化从而迈向“第六产业化”、文创制造化并提升原创与新科技、文创信息化并提高设计、艺术、内容附加值、文创消费化从而迈向“数字人文”的融合路径。

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	陈颖

关键词 ：文化创意产业, 产业化融合, 文创农业化, 文创制造化, 文创信息化, 文创消费化

Abstract：In the era of digital creativity, the integration of cultural and creative industrialization enters into depth and breadth development. Digital creative industries are to break through the science and technology bottleneck of cultural innovation through technical innovation, to promote culture and the seamless link and the fusion of science and technology through integrate innovation, to create the culture brand and strengthen cultural property through product innovation. However, cultural and creative industries have various forms and complex classification, innovation elements between different industries need to overcome demand, ability, system level of barriers, in order to realize the coupling development of cultural resources and technological innovation. Therefore,cultural and creative industrialization need to integrate with agriculture, manufacturing, information services and mass consumption industries, through cultural and agricultural industrialization towards a "sixth industrialization", cultural and manufacturing industrialization by improving original and new science, cultural and information services industrialization by enhancing the added value of the design, art, content, cultural and mass consumption industrialization towards a fusion of "digital humanities" path.

Key words： cultural and creative industries industrialization integration cultural and agricultural industrialization cultural and manufacturing industrialization cultural and information services industrialization cultural and mass consumption industrialization

收稿日期: 2017-09-16

G124

基金资助:浙江省哲学社会科学重点研究基地课题（浙江省传播与文化产业研究中心）“文化与科技融合视域下的浙江省文化产业发展路径研究”（13JDCB02Z）; 杭州市哲学社会科学规划课题“杭州市数字创意文化产业发展研究” (Z18YD006)

作者简介: 陈颖,浙江财经大学营销系主任,副教授,主要从事创意经济、创客文化研究。

引用本文:

陈颖. 文化创意产业化融合的路径、障碍与对策[J]. 《深圳大学学报》（人文社科版）, 2018, 35(2): 48-52. CHEN Ying. The Paths, Obstacles and Countermeasures of Industrialization Integration of Cultural and Creative Industry. , 2018, 35(2): 48-52.

链接本文:

https://xb.szu.edu.cn/CN/ 或 https://xb.szu.edu.cn/CN/Y2018/V35/I2/48

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