基于国家、城市、企业的中国形象国际传播赋能结构与模式

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Abstract In recent years, international public opinion dominated by Western-centrism has been hurling attacks on China. In face of a grave and complex external environment, it is of great theoretical value and practical significance to construct an empowerment structure on the basis of empowerment theory, which centers on value co-creation and engages the state, individual cities, and enterprises to boost China's global image. This dissemination empowerment structure, based on the three dimensions of the state, individual cities, and enterprises, builds a value co-creation network at macro-meso-micro levels, aiming to reverse the information deficit in international dissemination and increase the advantage of the collaboration at different levels and driving forces for sustainable development of dissemination value creation. In the context of the Belt and Road Initiative (BRI), multidimensional efforts are required to boost city image and national image with enterprises going global, help Chinese enterprises and brands get out of the trade predicament during the pandemic with the construction of the empowerment structure to boost China's global economy and make joint efforts at different levels and take a carrot-and-stick approach to enhance China's comprehensive international competitiveness. To accomplish these tasks, decision-makers, researchers, and implementers of China's policy in international dissemination of national image should give up the traditional top-down mentality with the government taking the lead, open up a new way for boosting China's global image with a collaborative interconnected multi-level structure, and make it not only empower Chinese enterprises, but also enhance the credibility and bring benefits to them.

Key words： China's national image international dissemination empowerment structure value co-creation Chinese enterprises

Received: 20 February 2022

PACS:

G206

Fund:2022年度中国外文局国际传播能力建设研究协调机制课题“国际传播赋能我国海外利益发展与安全的叙事体系研究”; 2016年度教育部人文社会科学重点研究基地重大项目“南亚国家政治法律环境与‘一带一路'建设研究”（16JJDGW014）

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	DAI Yong-hong
	FU Le

Cite this article:

DAI Yong-hong,FU Le. The Empowerment Structure and Pattern for the International Dissemination of China's National Image with the Joint Efforts of the State, Individual Cities, and Enterprises[J]. , 2022, 39(4): 5-10.

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https://xb.szu.edu.cn/EN/ OR https://xb.szu.edu.cn/EN/Y2022/V39/I4/5

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