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| Observation of Micro-media Technology from the Perspective of Sociology of Time: Attributes, Motivation and Civilization |
| PAN Tian-bo |
1. Institute for Advanced Studies in Humanities and Social Sciences, Shaanxi Normal University, Xi'an, Shaanxi, 710119;
2. College of Media and Film & Television, Jiangsu Normal University, Xuzhou, Jiangsu, 221009 |
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Abstract In the virtual world, micro-media technology is changing the form, rhythm and structure of time. At motivation level, micro-media technology aims to challenge the inherent temporal, rhythmic, and linear attributes of time, and quickly make time consumption in the virtual space characterized with smooth experience, nodes, and symbols, making up for the limitation of the single-point linear time consumption, bridging the space gap of time consumption and removing the language barrier of time consumption. At civilization level, micro-media technology has become the builder of time-based social civilization, and brought about new time civilizations in terms of curves, circles, leisure and symbols, so as to promote and accelerate the development of social civilization. Micro-media technology is increasingly demonstrating its powerful role and structural energy in the construction of social civilization, and virtual time consumption is becoming more pragmatic, simple and efficient, which shows the function and value of virtual time in reducing time cost or enhancing time efficiency. There is no doubt that micro-media technology creates a time-consumption paradox. Its value to social civilization needs to be critically re-evaluated from the perspective of philosophy of technology. The value of micro-media technology to social civilization may gradually overdo and perfect itself in the process of advancing towards virtual aesthetics, virtual semiotics and virtual philosophy.
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Received: 27 February 2022
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2022, Vol. 39 
