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| Construction of Discourse Power of CPC’s Culture in the New Era |
| PAN Na-na |
| College of Marxism, China University of Petroleum, Qingdao, Shandong 266580 |
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Abstract On its way to future and making itself the most powerful political party in the world, the communist party of China (CPC) must construct the discourse power for its culture and give guidance in this regard to hold high ground in science and morality. The discourse of the party culture has the main functions of party identification, value integration, inheritance, and construction. As socialism with Chinese characteristics enters a new era, changes in the subject, content, environment and dissemination mode of the party’s cultural discourse undoubtedly present many challenges to the construction of the cultural discourse of CPC in the new era. Therefore, we should innovate the ideological discourse of the CPC’s party culture in the new era and improve its guiding power. We also should construct the value discourse system of the party culture in the new era to boost its appeal, make it more persuasive, and increase its binding force.
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Received: 03 June 2019
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2019, Vol. 36 
