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| Cultural Ecology and Cultural Formats in the New Era |
| LI Xiang-min1, YANG Kun2 |
1. Office of the President, Nanjing University of Arts, Nanjing, Jiangsu, 210000;
2. College of Marketing and Logistics Management, Nanjing University of Finance and Economics, Nanjing ,Jiangsu,210000 |
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Abstract The development of human society has entered the era of spiritual economy. The primary contradiction of Chinese society has been translated into the contradiction between people's increasing need for a better life and the imbalance and insufficiency. The change of the primary social contradiction presents new challenges for the development of cultural industries and the innovation of cultural operation. Cultural ecology is characterized with openness, balance, and active growth. Due to the changes of the external environment such as politics, economy, society and technology, the previous cultural ecological balance has been reconstructed, the core of culture has changed, and cultural ecology has evolved from generation to generation. Mainstream culture exerts its influence through its connection with cultural formats, forming a healthy and stable cultural organism, and promoting the innovation and development of cultural formats. Cultural ecology enables the innovative development of cultural formats through the value transformation of spiritual culture. Cultural formats evolve in two ways, horizontal evolution based on industrial integration and vertical evolution based on technological innovation. It promotes the culturalization of traditional industries and the industrialization of spiritual culture, and improves the spiritual added value of products. As an important driving force, the development of science and technology promotes the establishment of cultural industry chain clusters, and the surge of cultural formats. Spurred by external energy, the emerging cultural formats contribute to the reconstruction of cultural ecological balance, the innovation of cultural enterprise management, and bring vitality to China's economic development.
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Received: 16 October 2020
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2021, Vol. 38 
