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| The Matching of Supply and Demand Structures in the Digital Economy and the Sports Industry: Theoretical Logic and Empirical Testing |
| GU Chen-xu1,2, LIU Jun3 |
1. Faculty of Sports, Shanxi University of Finance and Economics, Taiyuan, Shanxi, 030006;
2. Digital Economy Research Center, Shanxi University of Finance and Economics, Taiyuan, Shanxi, 030006;
3. Faculty of International Trade,Shanxi University of Finance and Economics,Taiyuan, Shanxi, 030006 |
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Abstract China’s sports industry faces the imbalance of supply and demand structure currently. The rapid development of the digital economy helps improve the quality of sports supply and stimulate enthusiasm in the sports market, so it promotes the supply and demand structure adaptation of the sports industry. By constructing an index system for the supply and demand structure adaptation of the sports industry, this paper systematically examines the effects, mechanisms and heterogeneous manifestations of the digital economy’s impact on the supply and demand structure adaptation of the sports industry, based on panel data from 31 provinces in China from 2013 to 2024. Research has found that the digital economy significantly promotes the supply and demand structure adaptation of the sports industry. The upgrading of the sports industry structure and the improvement of market mechanisms are the mechanisms underlying this relationship. Based on the dimensions of supply and demand, the promoting effect of the digital economy on the supply of the sports industry is more significant. Based on the dimensions of regional urbanization level and sports industry development level, the promoting effect is more significant in regions with higher levels of urbanization or sports industry development. To promote the supply and demand structure adaptation of the sports industry, local governments should further advance the “data element × sports” initiative and accelerate the digital and intelligent transformation of the sports industry. They should stimulate consumer demand for “data element × sports” and explore new modes of intelligent, customized, and experiential sports consumption. Additionally, local governments should develop new business models of “data element × sports” tailored to local conditions to alleviate the imbalance in the supply and demand structure of the sports industry.
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Received: 25 November 2025
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2026, Vol. 43 
