乡村文化IP数字资产开发的底层逻辑与长效机制

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Abstract The rural cultural IP refers to the aggregate content of cultural symbols and intellectual property that is deeply rooted in the unique cultural gene of rural areas, and developed through brand refinement and creative transformation. It embodies distinct recognizability, strong appeal, and significant commercial value. Under the impetus of the national cultural digitalization strategy, the development of rural cultural IP digital assets has increasingly become an important path for revitalizing local resources and achieving rural revitalization. As a new type of production factor, cultural data addresses the inherent shortcomings of traditional rural culture, such as its difficulty in monetization and limited dissemination, while digital assets further provide a value realization foundation featuring confirmable ownership, tradability, and reusability for rural cultural IP. The underlying logic of the deep synergy between humanistic and economic values contained in the humanistic economics theory provides theoretical guidance for the development of digital assets of rural cultural IP. The objective conditions including cultural resource digitalization, digital media technology application, emerging consumption trends, and industrial integration dynamics offer feasibility support for it. Based on the essential characteristics of digital assets, the key links of the ownership confirmation, valuation, circulation and transaction, and profit distribution of the rural cultural IP digital assets have been systematically constructed. However, current development faces challenges such as ambiguous ownership definition, lack of unified standards for quantifying implicit values, insufficient adaptability of transaction scenarios, and complexity in profit distribution. Accordingly, long-term mechanisms can be established in the following five aspects: building consensus on the value of rural cultural IP to jointly address challenges in digital asset development; advancing the digital asset transformation of rural cultural IP at an earlier stage to lay a solid foundation; improving matching mechanisms to solve the predicament of the connection between culture and technology; creating pioneering demonstration cases and promoting the synergy of latecomers; and cultivate a healthy ecosystem for rural cultural IP through sustained guidance. Through the above-mentioned long-term mechanisms, the obstacles in the development of rural cultural IP digital assets can be broken through, thereby exploring an innovative development path that integrates traditional cultural genes with the modern digital context for rural cultural construction and economic revitalization.

Key words： rural culture cultural IP digital assets digital economy rural revitalization

Received: 26 October 2025

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	PAN Ai-ling
	XIA Yu-rui

Cite this article:

PAN Ai-ling,XIA Yu-rui. The Underlying Logic and Long-Term Mechanism for Digital Asset Development of Rural Cultural IP[J]. , 2026, 43(1): 63-73.

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https://xb.szu.edu.cn/EN/ OR https://xb.szu.edu.cn/EN/Y2026/V43/I1/63

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