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| The Logical Mechanism and Practical Path of Cross Media Narrative in National Cultural Park |
| QIN Zong-cai |
| School of Journalism and Communication, Yangzhou University, Yangzhou, Jiangsu, 225009 |
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Abstract From the perspective of cross media narratology, National Cultural Parks are giant cultural spatial forms centered on the interpretation and dissemination of the historical and cultural significance of the Chinese nation. They are narrative carriers that tell Chinese stories well and highlight the prominent characteristics of Chinese civilization. From the perspective of logical mechanism, the National Cultural Park is based on the construction goal of creating an important symbol of Chinese culture in the new era. It relies on cultural heritage clusters in giant cultural spaces such as the Great Wall, Grand Canal, Long March, Yellow River, and Yangtze River, and uses modern media technology to construct a cross media narrative system with the types of“source text” meaning interpretation layer, “local dissemination” scene layer, and “extended dissemination” carrier layer. From the perspective of practical paths, the interpretation of the meaning of the“source text” should be strengthened through the design of a narrative discourse framework, focusing on the four narrative elements of “story, place, character, and theme” to enhance the interpretation of the meaning and narrative content of the“source text”. At the level of local scene dissemination, following the historical and cultural local characteristics, design cross media narrative texts for local scenes. By making local scenes the narrative subject and multiple media the bridge connecting people and regions, achieve cross media translation, symbolic reconstruction, and audience participatory“recoding” of local cultural prototype symbols, promoting the recognition, perception, and experience of Chinese civilization identity and cultural essence. The extensible spatial dissemination layer promotes the embedding of civilization symbols and cultural essence into mobile, digital, and networked media symbols/products, forming a narrative form that is mobile, digital, and networked.
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Received: 28 March 2025
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2025, Vol. 42 
