虚拟公共文化空间的个体价值及生成机制

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Abstract The virtual public cultural space demonstrates a morphological structure and operational mechanism that are different from those of the traditional real space, so it has special value manifestations in meeting the people’s spiritual and cultural needs. Based on a cyber ethnographic study of two online reading communities, Douban groups and WeChat group chats, this paper analyzes the positive value that virtual public cultural space bring to people and the mechanism of its realization. The process of community members’ entry, participation, and movement within virtual public cultural space shapes and sustains the triple configuration of communication, memory and performance spaces. Community members obtain security value in the process of interacting with the communication space, identity value in the process of interacting with the memory space, and self-realization in the process of interacting with the performance space. The consensus of rules jointly constructed by community members is the base point of value generation, the interaction between private life and public sphere form the driving force of value generation, and the pursuit of ideal self becomes the value objective of virtual public cultural space. Cultural practices represented by reading reflect people’s developmental needs and ideal goals, and virtual public cultural space provide supporting conditions for this process. The core essence of guiding the construction of virtual public cultural space lies in highlighting and giving full play to people’s dominant position, so as to meet their essential demands for self-development. In this way, virtual public cultural space will become a new engine driving individual growth and social progress.

Key words： virtual public cultural space individual value value generation online reading community the theory of space production

Received: 25 October 2024

PACS:

G124

About author:: 习近平文化思想研究中心重大课题“互联网时代主流文化生产和传播的规律研究”（24&WZD20）; 国家社科基金后期资助项目“公共文化空间研究”（24FYSB011）

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	CHEN Bo
	YAN Shu-ning

Cite this article:

CHEN Bo,YAN Shu-ning. Individual Value and Generation Mechanisms of Virtual Public Cultural Space[J]. , 2025, 42(2): 45-55.

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https://xb.szu.edu.cn/EN/ OR https://xb.szu.edu.cn/EN/Y2025/V42/I2/45

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