短视频中的文化记忆建构：符号象征、叙事策略与主体互动

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Abstract Cultural memory serves as a vital link between the past and the present, showcasing collective cultural imagination and revealing the continuity of civilization. It carries the essence of cultural preservation and regeneration. With the rapid development of digital technology, short videos have emerged as significant mediums for constructing cultural memory, thanks to their intelligent interaction, immersive experience, and personalized social features. Through symbolic representation, narrative strategies and subject interaction, short videos breathe new life into cultural memory. In the selection and expression of symbols, short videos not only recreate specific symbols within cultural memory but also imbue these symbols with new social meanings. By employing skillful narrative strategies, short videos can convey rich cultural content within a limited time, presenting diverse cultural memories. This is achieved through the construction of narrative structures, the application of emotional narratives, and the choice of narrative perspectives, which enhance the audience's recognition and understanding of cultural memory. Subject interaction, as a crucial component of the construction of cultural memory in short videos, promotes the dissemination of cultural memory through comments, likes, and shares, while also driving its reconstruction and regeneration through interaction. The study suggests that short videos are not only new carriers of cultural memory transmission but also build a more dynamic and diverse cultural memory system through rich interactions and forms of expression.

Key words： short videos cultural memory symbolic representation narrative strategies subject interaction

Received: 20 August 2024

PACS:	TP391
	D64

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PAN Li-wen. Constructing Cultural Memory in Short Videos: Symbolic Representation, Narrative Strategies, and Subject Interaction[J]. , 2024, 41(5): 141-150.

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https://xb.szu.edu.cn/EN/ OR https://xb.szu.edu.cn/EN/Y2024/V41/I5/141

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