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Three Value Dimensions of the Postmodern Media Cultural Criticism |
ZENG Yi-guo |
Phoenix College of Communication, Suzhou University, Suzhou, Jiangsu, 215123 |
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Abstract Culture in Western countries changed greatly during their transition to post-industrial society since 1960s: Western modern culture began to transform into postmodern culture. In this process, the film, television and other emerging mass media as the characterization of postmodern society play an important role. Many scholars critically think about all kinds of postmodern media cultural phenomenon. Some celebrate that postmodernism subverts the artistic and aesthetic ideas of modernism and recognize the rationality of diversity and difference. Sometake a different attitude, believing postmodern culture is nothing more than a clutter of similar or identical products which are very shallow and have no personality whatsoever. It is a consumer culture completely manipulated by commerce and mass media. On the whole, the study of postmodernism reveals the complex postmodern media cultural phenomenon take on three value dimensions of happiness, consumption and significance.
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Received: 13 June 2016
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