|
|
|
| The Construction of the Social Value Field of Domestic Digital Games |
| JIANG Zhe-feng |
| School of Design and Art, Hunan Institute of Engineering, Xiangtan, Hunan, 411104 |
|
|
|
|
Abstract The social value field of digital games refers to a set of social value systems formed through the coordinated operation of mechanisms such as cultural production, intelligent experience, user social interaction and discourse translation during the game process. It has the characteristics of value normativity, bias and constructiveness. Constructing the social value field of domestic digital games aims to promote the leap of domestic digital games from a simple entertainment carrier to a media form with the function of shaping social values, enabling them to play a more constructive media effectiveness in aspects such as reshaping the social relationship network, guiding positive social behaviors and cultivating the mainstream cultural ecology. Currently, the construction of the social value field of domestic digital games still faces four major problems: First, classic culture “loses its voice” in the content presentation of domestic digital games. Second, intelligent technology “loses its speed” in the technological research and development process of domestic digital games. Third, social behavior “deviates from the norm” during the user interaction of domestic digital games. Fourth, discourse translation “loses its effectiveness” in the penetration of user circles of domestic digital games.In response to this, game developers must innovate the media for expressing classic culture in domestic digital games, and deeply explore the social value of the digital production of game culture; accelerate the speed of independent technological research and development, and enhance the “spillover” ability of game intelligent technology; establish a framework for social behavior norms to create a positive and healthy game ecosystem; promote the hierarchical penetration of game users, innovate the discourse system of hierarchical communication, and form a consensus on social value discourse.
|
|
Received: 15 January 2025
|
|
|
|
|
|
[1] (法)布迪厄,(美)华康德.实践与反思:反思社会学导引[M].李猛,李康译.北京:中央编译出版社,2004.132.
[2] 蒋颖. 科学实践的场域结构:布迪厄的科学场理论[J].理论界,2007,(2):175-176.
[3] 许苏明.文化场域、文化资本与中国近现代精英流动[J].东南大学学报(哲学社会科学版),2006,(6):78-83+127.
[4] 单小曦. 新媒介文艺生产论[M].北京:中国社会科学出版社,2020.
[5] 喻国明,林焕新,钱绯璠,等.从网络游戏到功能游戏:正向社会价值的开启[J].青年记者,2018,(15):25-27.
[6] 金元浦,周玥.超级数字场景:游戏技术开启文创产业发展的新路向[J].山东大学学报(哲学社会科学版),2025,(1):54-62.
[7] 张东,代征.网络游戏价值导向:意蕴、困境与对策[J].探索,2014,(2).
[8] 李俊欣. 数字游戏玩家主体性建构的符号互动研究[J].国际新闻界,2024,(7):95-113.
[9] (英)雷蒙德·威廉斯.马克思主义与文学[M].王尔勃,周莉译.开封:河南大学出版社,2008.173.
[10] 冀芳.新媒体时代下少数民族语言保护和传承策略研究[J].编辑之友,2014,(10):69-72+76.
[11] (美)卡勒(Culler,J.).罗兰·巴特[M].陆赟译.南京:译林出版社,2014.108-109.
[12] 杨瑞仙,许帆,沈嘉宁,等.基于社会渗透理论的社交网络用户隐私披露行为研究[J].图书情报工作,2023,(6):84-95. |
|
|
|
2025, Vol. 42 
