主流意识形态情感传播的发生机制及共情建构

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Abstract The rapid development of social media has promoted the differentiation of network circles, and the overload of fast-paced information has accelerated the fermentation of emotional topics, resulting in the phenomenon of emotional polarization among circles. Non-mainstream ideologies take advantage of this feature to infiltrate circles in the way of sentimental narration, to obtain more traffic attention and compete for individual attention resources. Therefore, the mainstream ideology needs to use emotional communication to actively break the wall and expand the circle, increase the proportion of emotional intercession based on adhering to rational reasoning, better mobilize emotional power to build cognitive defense lines and correct individual cognitive biases. The emotional transmission of mainstream ideology takes the “consensus aggregation - sharing concrete image - empathy cycle” as the mechanism, and through the emotional aggregation of perceptual discourse, the emotional triggering of the concrete carrier, and the emotional resonance of ritual space, individuals can realize the evolution of rational abstract ideology from emotional identification to behavioral empathy. Given this, the empathic construction of the emotional communication of mainstream ideology in the new era needs to grasp the perceptual connection between grand narrative and daily discourse, adhere to the communication strategy of regional diversification, and promote the discourse production of identifying content. Emphasis should be placed on shaping different empathic transmission carriers, and heterogeneity should avoid empathy fatigue, to maintain the advantages of the content supply side. And build a high-immersion presence space, create an embodied empathy situation, and rely on ritual performance interaction to achieve a collective shared emotion closed loop.

Key words： mainstream ideology emotional transmission occurrence mechanism empathy construction sensibility

Received: 10 January 2025

PACS:	D64
	G206

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	CHEN Tian-ying

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CHEN Tian-ying. The Mechanism of Mainstream Ideological Emotional Transmission and the Construction of Empathy[J]. , 2025, 42(3): 142-150.

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https://xb.szu.edu.cn/EN/ OR https://xb.szu.edu.cn/EN/Y2025/V42/I3/142

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