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| How Traditional Japanese Crafts Have Engaged with the International Market Since Modern Times |
| ZHOU Fei-fei |
| College of Foreign Languages and Literature, Fudan University, Shanghai, 200433 |
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Abstract Since modern times, Japan has established a foundation for trade with Europe and the United States by exporting traditional crafts in response to the Western “Japanism” movement’s “museological desire” for “Old Japan” driven by the need for promoting industry. The policies on “antique art” and the Mingei movement (民芸運動, folk craft movement in Japan) provided technical, institutional, and consumer bases for the post-war revival of Japanese crafts, while also accumulating intellectual resources for re-entering the international market. After World War II, traditional Japanese crafts were preserved under national protection policies but fell into decline following a period of rapid economic growth. In the 1970s, Japan attempted to revitalize the industry through the implementation of the on the Act on the Promotion of Traditional Craft Industries. However, due to the shrinking domestic market and the influx of high-cost-performance overseas products, exploring overseas markets became a practical choice for the living transmission of traditional crafts. Currently, the traditional Japanese craft industry has shifted from a defensive to an offensive strategy. Utilizing a unique system of official support and the collaborative efforts of government, industry, academia, and media, it has established an export model based on the concept of “glocalization”. This model involves cross-disciplinary product development, overseas exhibitions, innovative alignment with niche markets, and feeding back into large-scale production. This approach has continuously given rise to leading companies in global niche markets and places a strong emphasis on addressing global issues such as environmental protection, sustainable development, and the construction of a circular society. These initiatives gradually permeate consumers’ daily lives, offering solutions derived from Japanese craftsmanship. Ultimately, this points towards the collective international expansion of a “Japanese Craft Corporation” that shares resources across factories, production areas, and industries.
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Received: 20 July 2024
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| About author:: 上海市浦江人才计划项目“技术文明视野下的近世中日交流史研究”（22PJC006） |
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2025, Vol. 42 
