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| Formation Mechanism and Development Path of Community Economy：From the Perspective of Strong and Weak Ties |
| YANG Yu-xiu |
| Institute of Regional Economics and Urban Development, Tianjin Academy of Social Sciences, Tianjin, 300191 |
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Abstract Community economy is an economic model based on community relations and with communities as carriers. As a relationship economy with weak ties as the main body and strong ties as the auxiliary, the emergence of community economy stems from the realization of existing community relations and the investment in new community relations. There are two main paths for its generation, namely from community to community economy and from economy to community economy. Among them, from community to community economy is the development and transformation of the economic value of existing community relations, which is essentially the realization of community relations; from economy to community economy is the development of community economy through the establishment of new community relations, transforming instant ties into community weak ties, which is essentially the investment in new community relations. The development of community economy is the result of the combined effect of external and internal factors. The shift of marketing focus from traffic to relations, the increasing importance of meeting personalized needs, and the vigorous rise of value co-creation have provided a broad growth space for community economy and are external forces driving the development of community economy; the explosive development of weak community ties has provided a foundation for community economy, and its easy-to-maintain characteristics have reduced the operating costs of community economy. The two together constitute the internal driving force for the development of community economy. Relationships are the foundation of the development of community economy. While expanding the weak relationship network and promoting the rapid development of the community economy, strengthening the strong relationship network and enhancing the intrinsic value of the community economy, thereby achieving mutual collaboration between strong and weak ties and integrated development online and offline, is the path to sustainable development of the community economy.
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Received: 28 April 2024
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2024, Vol. 41 
