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| World Videoization: Media Cognition and Practice Turn Based on Sora |
| WANG Jian-lei |
| School of Communication, Shenzhen University, Shenzhen, Guangdong, 518060 |
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Abstract As the latest stage and holographic form of artificial intelligence technology, Sora, through the technical mechanisms of computational verisimilitude and linear generation, content representation of professional cinematography and sensualism, and the intelligent attributes of infinite output and random variables, is creating an AI Video World. Compared with the previous videoization stage: Sora's super labor capacity means that it is no longer an absolute technological object; the content presented by Sora videos is no longer a direct mapping and basis of the real world; the video world constructed by Sora forms a complementary and intervening relationship with the “real” as the base of human society, but also brings conceptual confrontation and cognitive load, thus triggering a shift in media cognition at the levels of subject, object, and ontology. To prevent the real world and humanity itself from being completely conscripted into the process of virtualization, establishing cognition is the first step, but more crucial is the practice. People need to dissolve cognitive troubles through visual practice, use virtual experiences to reconstruct the real world and use emotional power to highlight human subjectivity, to be an actor with rich emotions and firm will in the living world, and rationally expand the gap that cannot be replaced by humans.
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Received: 01 March 2024
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2024, Vol. 41 
