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| The Transformation and Development of Cultural Memory Media in the Era of the Creative Economy |
| CHE Da |
| Division of Arts,Shenzhen University,Shenzhen, Guangdong, 518060 |
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Abstract Cultural memory, as a dynamic construction that is intricately intertwined with media, society, and cultural situations, indicates the social dimension of human memory. The ways in which cultural memory are generated and constructed has been endowed with new contents and forms in the era of the creative economy. The Greimas matrix is skillfully applied in this field to analyze not only the mechanism of cultural memory construction but also the central role of media as the most active factor in constructing cultural memory. As cultural products transition from physical forms to digital dissemination, traditional cultural memory media represented by “rituals” and museums undergo digital transformation, while various forms of old media continue to provide a stable and authoritative foundation for cultural memory. New forms of media lead to the innovation of cultural communication. Creative industries, which express symbolic meaning and are commercial simultaneously, offer diverse storage methods for the reproduction of cultural resources. These approaches have renewed the paradigm of building cultural memory through the implications created by a more ubiquitous dissemination practice. The new media, which narrate official memory and popular memory in parallel, have a revolutionary influence on the storytelling approaches of cultural memory. Additionally, they constantly enrich the construction modes of cultural memory, providing a more popular and diverse space for expression, thereby promoting and enhancing highly interactive practices between official and social memory, as well as facilitating the formation of diverse interpretive perspectives. However, potential threats such as fake memory, information overload, digital divide, and digital ethics have emerged in the realm of cultural memory media, giving rise to new issues for further discussion.
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Received: 20 September 2023
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2023, Vol. 40 
