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| From Aesthetic Motivation, Taste Iteration to National Aesthetic Movement: Cultural Symptoms in the Era of Creative Economy |
| CHEN Hong-yu |
| Beijing Academy of Social Science, Beijing, 100101 |
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Abstract From the perspective of aesthetic motivation, the formation and development of cultural industry is an aesthetic movement process of aesthetic promotion, taste production, creative iteration and industrial upgrading. Individual aesthetic appeal was the premise of taste production and taste industrialization stimulated the birth and the professionalization of designers, which promoted the growth of the creative talent team. Industrialization of taste and the professionalization of designers is the premise and basis of the birth of cultural industries or creative industries. With the deep development of cultural industries, the relationship between aesthetic motivation and modern life has become very complex and dynamic. The relationship between aesthetic, taste, creativity and industries will be redefined and described. At present or in the future, cultural industries are becoming the industrial form of the national aesthetic movement. As a mainstream, cultural, economical force, cultural consumption affects all aspects of people's life. In the mass consumption activities of cultural sharing, aesthetic appeals will show an unprecedented surge trend. Aesthetic motivation will become more powerful. Aesthetics and taste will become important factors in the construction of popular cultural identity. Individual's aesthetic and cultural demands will become the core driving force of cultural and creative industries.
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Received: 28 May 2022
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2022, Vol. 39 
