新文创语境下“城市礼物”生态建构的中国经验及中国范式

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Abstract The “city gift”, an important carrier of urban cultural and creative industries, has developed rapidly in recent years in China. The comparison of the typical development modes of the “city gifts” of Beijing, Shanghai, Shenzhen and Chengdu reveals that the practice of building “city gifts” in China, based on the idea of industrial operation, has formed a complete chain in terms of operation modes, selection mechanism, design and production, brand promotion and marketing channels, contributing unique Chinese experience to the development of “city gifts” at global level. Aiming to activate urban cultural resources, taking advantage of the competitiveness of urban design, driven by organizational guidance, supported by industrial incubation, and guaranteed by marketing and promotion, China strives to work on supply, organization, manufacturing, and consumption to create its brands of “city gifts” through collaboration. Given the fact that Chinese cities are faced with three major problems in building up the brand of their “city gifts”, namely, vaguely defined composition, operators, and consumers, we need to make creative breakthroughs relying on innovative thinking and business modes of new cultural and innovative industries. In this process, the key is to build an ecosystem for the “city gifts” with urban IP as the core and ensure its healthy and orderly operation. To make this happen, we need to continuously empower the development of “city gifts” by innovating the system and mechanism, connecting cultural subjects, innovating cultural products and building multiple channels. Only in this way can China make a great leap forward, shifting from “Chinese experience” to “Chinese paradigm”, and providing an inspiring and important reference for building the “city gifts” in the context of globalization.

Key words： city gifts Chinese experience Chinese paradigm new cultural creativity city IP ecological construction

Received: 20 September 2021

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G124

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Cite this article:

ZHANG Xiao-gang. The Chinese Experience and Chinese Paradigm of the Ecological Construction of “City Gifts” in the Context of New Cultural Creativity[J]. , 2022, 39(2): 54-64.

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https://xb.szu.edu.cn/EN/ OR https://xb.szu.edu.cn/EN/Y2022/V39/I2/54

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