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| New Patterns and Trends of Digital Cultural Industry |
| ZHANG Wei1, WU Jing-qi2 |
1. Public Culture Research Base of Lu Xun Academy of Fine Arts, Shenyang, Niaoning, 110004;
2. Colleg of Humanities, Lu Xun Academy of Fine Arts, Shenyang, Niaoning, 110004 |
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Abstract Digital cultural industry is a new pattern of cultural industry as the result of continuous innovation and development since human beings entered the digital era. Digital cultural industry refers to the emerging industry of cultural creation, production, communication and service focused on cultural creativity and supported by digital technology. It grows more networked, digitalized, smart and integrated, characterized with digitized production, networked dissemination, and personalized consumption. With the development of digital network technology and the promotion of national policies, many new patterns have emerged in digital cultural industry, such as digital media industry, digital e-sports industry, animation and related derivatives industry, digital marketing industry, network literature industry, virtual reality industry, digital education industry and all that. On the one hand, new patterns of digital cultural industry promote the digitization of cultural industry, namely, the integration of traditional cultural industry and digital technology as the application of digital technology has resulted in an increase in cultural products and an improvement of production efficiency. On the other hand, they incorporate more cultural elements in digital industry, namely, many tech-giants in digital industry engage in cultural industry. These Internet giants invest in digital cultural industry. In the future, the digital cultural industry will show the following trends: digital cultural industry will be a growing trend for cultural industry; BAT Internet giants will invest in digital cultural industry; competition in the short video market will become increasingly fierce; “eyeball economy” will give way to “ear economy”; user sinking will be a new trend in the development of digital cultural industry; digital marketing industry will be a popular industry; digital cultural tourism industry will develop at a fast rate; there will be strong consumer demand for digital cultural industry.
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Received: 20 September 2021
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2022, Vol. 39 
