网络媒体新生代农民工身份的辞屏构建

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Abstract “Terministic screen” is a specific rhetorical term that accompanies the rhetorical motivation to cover and highlight the reality to guide the audience. Based on the generation and function mechanism of the terministic screen effect, corpus discourse analysis and terministic screen effect analysis framework,this study retrieves the news reports of new-generation migrant workers in the network media, using linguistic strategies of key words, role representation, metaphor, intertextuality and sentiment orientation analysis to study the identity construction process of new-generation migrant workers. The findings are as follows. The words in the news reports form a closely related terministic screen, which constructs the new-generation migrant workers with positive identities such as striver, actor and beneficiary, and negative identities such as marginal people and vulnerable groups. The overall sentiment orientation analysis of the terministic screen indicates that the network media has a positive attitude towards new-generation migrant workers. Terministic screen “foregrounds” the positive identity of new-generation migrant workers, guide and influence the audience’s attitude and behavior through the terministic screen effect formed in discursive communication so as to realize the identification of the network media and audience, and promote the social identity of new-generation migrant workers. Therefore, making good use of “terministic screen” helps to provide a certain theoretical basis for network media to build and enhance the medium discourse power of new-generation migrant workers.

Key words： network media new-generation migrant workers terministic screen identity rhetoric identification

Received: 25 March 2021

PACS:

C912.68

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	WANG Wen-juan
	JU Yu-mei

Cite this article:

WANG Wen-juan,JU Yu-mei. Identity Construction of New-Generation Migrant Workers through Terministic Screen in Network Media[J]. , 2021, 38(4): 37-46.

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https://xb.szu.edu.cn/EN/ OR https://xb.szu.edu.cn/EN/Y2021/V38/I4/37

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