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| Digital Culture Industry: An Industrial Mode and Path for Rural Economic Revitalization |
| LI Xiang1, ZONG Zu-pan2 |
1.Normal College, Shenzhen University, Shenzhen, Guangdong, 518060;
2.Institute of Cultural Industry, Shenzhen University, Shenzhen, Guangdong, 518060 |
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Abstract Digitalization is a new stage and new direction for the development of rural economy. It can accelerate the information-based transformation of rural economy, help rural areas make better use of their poverty alleviation resources and take targeted measures to ensure that assistance reaches poverty-stricken villages and households, turn a new page of urban-rural economic integration, and promote emerging rural industries. The construction of digital villages can quickly make up for the technological deficiency in the development of rural cultural industry, and bring about positive integration with rural economy. In terms of technology, digital media provides new support for rural cultural revitalization. In terms of talents, the cultural quality and digital literacy of new professional teams has been continuously improved. In terms of capital, social capital moves more quickly to agriculture and rural areas. In terms of demand, rural digital cultural consumption shows an explosive growth. Digital culture industry can be directly incorporated into the modern rural economic system and become a new type of industry with huge potential of development. It can also be regarded as a converter of urban-rural integration and industrial integration to advance the development of other rural economic areas. The“digital content+communication” mode based on rural ecology uses digital content as a communication medium to expand rural economic growth channels. The“digital creativity+product” mode based on rural culture activates cultural elements with digital creativity, which can enrich the supply of rural cultural products. The“digital platform+cultural tourism” mode based on rural resources uses the digital platform to drive business innovation, which can open up online cultural tourism. The“digital tool+maker” mode based on rural subjects brings more innovation ideas with digital tools, which can stimulate makers to engage more actively in rural economy.
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Received: 05 January 2020
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2020, Vol. 37 
