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| Problems and Risk Prevention of AI’s Deep Intervention in Cultural Industry |
| LI Jing-ping |
| College of Art Management, Shandong University of Arts, Jinan, Shandong, 250300 |
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Abstract With the rapid development of computer technology, artificial intelligence (AI) has been widely applied in production and social life. In recent years, it has entered various fields of cultural industry, and has been applied in creative planning, production, marketing and product promotion and even launch of new products. However, cultural products have special attributes. They have both the attributes of general commodity and ideological attributes, appealing to people’s spiritual world. Therefore, we cannot afford to ignore the problems and risks of AI’s application in cultural industry. Excessive dependence on AI will disrupt the ideological function of cultural products. Excessive use of AI will weaken the emotional perception of creators and the creativity of culture and art, thus affecting the innovation of cultural products and resulting in lack of originality. Artificial intelligence also causes copyright problems, information cocoon effect and security risks concerning data privacy. Therefore, it is necessary to adhere to the principle of putting social benefits of cultural products first, protect intellectual property rights of originators, stimulate cultural creation, protect and regulate works of artificial intelligence, strengthen supervision over the dissemination of cultural products on the Internet, and maintain information security to guard against risks brought by artificial intelligence.
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Received: 08 July 2019
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2019, Vol. 36 
