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| Criticism and Aberration of Western Consumer Society Theory: Comparison of Lefebvre and Baudrillard |
| WU Qiong |
| College of Marxism, Wenzhou University, Wenzhou, Zhejiang, 325035 |
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Abstract Lefebvre and Baudrillard were both important representatives of the famous critical theory of consumer society in France in the 20th century, but there are significant difference between them. In the first half of the 20th century, Lefebvre actively thought about the consumption problem when large-scale mechanized commodity production of Ford model was widespread in society, and identified the “bureaucrat society where consumption is controlled” as the new dominant characteristic of contemporary capitalism. Baudrillard shifted his attention from alienation of daily consumption to “critique of semiotic political economics”, and eventually gave up Lefebvre’s critical analysis logic of consumer society, and embraced the critical theory of post-Marxism, which is a clean break with Marxism. The comparison of Lefebvre’s and Baudrillard’s theory of consumer society provides us a mirror to examine how people’s attitude toward Marxism in the West changed from adherence to deviation.
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Received: 20 January 2019
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2019, Vol. 36 
