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| “Public Carnival” Generated by Mobile Short Videos and Relevant Management |
| GAO Hong-cun1, MA Ya-min2 |
1.Research Center for Cultural Policy and Management, Party School of the Central Committee of C.P.C（National Academy of Public Administration）, Beijing 100089;
2. Department of Social and Cultural Education, Hebei University of Public Administration, Shijiazhuang, Hebei, 050031 |
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Abstract With the wide spread of the mobile Internet, many short video platforms such as “Tik Tok” have rapidly become popular, which not only provides the public with a new channel for cultural creation and self-expression, but also becomes a new space for the dissemination of mainstream core values and excellent traditional culture, and brings fashionable elements and vitality to public cultural services and the cultural industry.?However, the profit-driven market logic of the production of short videos challenges cultural values, the platforms intentionally increase congestion, and users get addicted. Such problems mirror the problems with the ecosystem of the Internet culture. In the mobile short video industry, weak players will disappear or merger with stronger rivals in the coming years in the form of merger and acquisition. It is urgent to enhance the social responsibility of enterprises and platforms and raise the standard for market access. We also need to encourage the platforms to improve examination technology and report and complaint mechanism, regulate the content of short videos, increase supervision efficiency and penalties, improve the long-term mechanism of cooperation and co-governance between the government, platforms and users so as to build the cultural rationality in the Internet ecosystem.
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Received: 28 September 2018
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2018, Vol. 35 
