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| The Development Process, Characteristics and Challenges of Hakka Culture Industry in Taiwan |
| HONG Xin-lan |
| Hakka Culture Institute, Kaohsiung Normal University, Taiwan |
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Abstract The development of the Hakka culture industry in Taiwan is closely related to the Hakka people's situation in Taiwan. In the latter half of the 20th century, due to its small population size and the official language policy, Hakka people showed a strong sense of crisis about their culture, and the promotion of the cultural industry became an important strategy to raise the cultural awareness of local residents. The cultural industries and industrial cultures that have flourished since the 1990s have strong marketing objectives and community visions. Since the promotion of the cultural industry directly reflects the Hakka’s sense of survival and cultural preservation in Taiwan, it is characterized by emphasis on the reconstruction of Hakka identity and the multi-development of Hakka culture at regional level and township level. Looking back upon the important processes of the development of Hakka culture industry in Taiwan for nearly two decades, we believe that the Hakka culture industry in Taiwan should be more cautious to avoid the risk of over-commercialization of culture for emphasizing sales figures in the context of globalization, and that top priority is to optimize the quality of Hakka villages, reduce the population loss, and consolidate the Hakka culture foundation in the countryside.
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Received: 10 February 2018
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2018, Vol. 35 
